Toby Sembower built and hosted his first website in 1998, when the Internet was often annoyingly referred to as "the information super-highway." Toby is the first to admit that site was plain terrible. Nonetheless, it piqued his interest in the Web, and he would go on to build, own, and operate (and host externally) sites totaling 100+ million visits on a variety of subject matters. Today Toby is CEO at Digital Brands Inc., a fast-growing firm that owns and operates a number of popular web properties.

Almost all the services offer some sort of drag-and-drop website builder that makes it easy to drag and drop items to build your page. These are great for getting started, but they often lock you into the service. Most page builders are proprietary to the service, or don't create HTML that's portable enough to be easily moved to another service if you decide it's necessary.

If you're planning on selling a product, look for a web host that offers a Secure Sockets Layer (SSL) certificate, because it encrypts the data between the customer's browser and web host to safeguard purchasing information. You're probably familiar with SSL; it's the green padlock that appears in your web browser's address bar as you visit an online financial institution or retail outlet. A few companies toss in a SSL certificate free of charge; others may charge you roughly $100 per year for that extra security layer.

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People often think that a web host is the main cause of a slow website but, this is often not the case. When picking a provider, it's important for find a hosting provider that is close to your users and has a good amount of RAM and fast CPU power. Beyond that, it's often the way the website is set up that slows it down for users. To ensure that your website speed is optimal for users you need to make sure you pay attention to the following:
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