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Great article, Paul! Definitely one of the best reads on web hosting that I've seen. I was pleasantly surprised to see Hostinger taking the first spot. In my opinion, they fully deserve all the praise that they get. Your example with the customer support test proves that point perfectly. No hidden tricks, no downtime, no long support waits. I'm really glad I decided to give them a shot a while ago. Cheers.
You could think of the sites that share your server as your roommates; there's really not that much separating you from them. Sure, you can close the bedroom door, but they can still cause nightmares for you in the kitchen and the bathroom. In web hosting terms, all the sites share a single server's resources, so huge traffic spike on Site A may impact the neighboring sites' performances. It's even possible that another site could take down the shared server altogether, if it crashed hard enough.
Rounding out the wins, InMotion offers a full 90-day money-back guarantee. On top of that, here's a special money-saving hint. In a chat session confirming pricing and offerings, the operator offered me some special prices and deals that reduced the published price by a few bucks. I was also told that while promotional pricing does go up at the end of the offer period, if you contact customer service, InMotion has a "loyal customer discount" that may bring the price back down.