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Guaranteed Ways To Get More Exposure, More Web Site Traffic

August 12th, 2018

Every day hundreds of new web sites come on-line, as
companies, organisations, and personal web sites and go-live. The
principle of “If you build it they will come” is not
true when it comes to web sites and web traffic. Web site owners
must invest time, effort and sometimes money into promoting their
web presence on-line and also off-line. This investment is not
only to bring people to the web site but also to encourage web
site visitors to remain on the site and also make a purchase or
an inquiry.

Keep your web site sleek and fast loading

Broadband, Broadband, Broadband – that’s what everyone thinks
will help their site be bigger and bolder than the competition.
The reality is for some countries with less developed digital
infrastructures that broadband is not as widely available as is
believed. Many users still use the old fashioned dial up, with
more major companies using ISDN connections. Visitors don’t want
to wait for long downloads, or sites which take a long time to
appear – only use large downloads where they are imperative to
your web sites message. If your web site does not appear within
15 – 20 seconds most visitors will leave the web site and go else
where. Having a sleek, quick loading website is essential.

Get listed on Search Engines, Web Directories and Related
web sites

Your web site should be fully optimized for the search
engines. Google is the Number 1 Search engine giving some
websites over 90% of their search engine traffic. You should
ideally be listed on Google, MSN, AltaVista, DMOZ (the open directory) and any related
search engines and directories in your country. Your web pages
should be search engine friendly, with all the relative META Tags
for keywords and descriptions.

If you find that your website is in a competitive area or
requires extra exposure at the early stages after the launch of
the website, then Pay-Per-Click may be a good idea. Systems such
as Google’s AdWords program allow you to specify which keywords
you are listed for, and how much you wish to bid for your click.
You can also specify how much you wish to spend per day and which
sites you wish to appear on. PPC is a great way to get targeted
traffic to your site but can be expensive in the long term.

Another technique is related links on website in your business
area. Therefore if you sell PC Software, having a link on a PC
hardware company in your country would be a very good idea.
However, try avoid the whole reciprocal linking with sites which
are either unrelated or are simply a big list of links, these
link farms are not usually a good idea.

Maintain a Professional Image

It simple – your web site should have a professional image in
order to portray your business image in a good light. Home made
web sites don’t usually look as good as one developed by a
professional web designer. By developing your site with a
professional look and feel, your business will appear to the
public to be well run and one which can be trusted. Also, part of
that professional image is that your website is constantly being
updated with the latest news, new products and services, and
special offers. Business websites should really avoid items like
visible web counters, Guestbooks and common clip-art – as these
are dated items which really do not reflect well in the B2B
world.

Keep things simple and easy to use

Don’t make your web site overly complex. A website which is
difficult to use or difficult to navigate will result in poor web
site traffic and poor sales conversions. A professional web
developer will ensure that the web site visitors needs are put
first. The most critical information should be within 2 or 3
clicks from the main page – make it easy for people to buy from
you.

By maintaining a consistent look and feel on the web site, users
can navigate the site, find the information. Flashing graphics,
rapidly spinning animated GIFs, badly contrasting background and
foreground text, MIDI files playing in the background – none of
these demonstrate a professional image and should be avoided.
Don’t start confusing your website visitors by using animations
or sounds just for the sake of it, only use these if they are
illustrating something on your web page.

Browser Testing – Maintains Uniformity

Before launching your website you should have it tested in all
the major browsers and on different types of computers. This
ensures the site looks the same on different platforms. For
example if you used a certain font on your website, this font may
not be available on somebody else’s PC, PDA or Apple – therefore
your website will look vastly different in this case. Also
certain browsers don’t follow the exact same rules for CSS Style
Sheets and this is another reason why testing is important.

Inform and Empower your website visitors

Content is very important on a website, however, if the
content is not well written, not informative or not up-to-date
people will not read-on and will possibly leave your web site. On
your web site, make sure your customers know exactly what it is
that you do, what products or services you offer and demonstrate
to them the benefits which you or your product/service can bring
to them. By keeping the content up-to-date you can also make sure
that web site visitors will bookmark or return to your site.

Allow your visitors to keep up to date : E-mail them

One marketing technique which really works is an opt-in e-mail
Newsletter or E-Zine. This allows you to keep in touch with your
web site visitors who subscribe via your website. In these E-Zine
Newsletters, you can offer information to subscribed visitors
relating to new product information, special offers, and the
latest news from your company. Newsletters are an excellent way
of driving quality traffic to your web-site, keeping your
customers informed on your success and to ultimately increasing
your on-line sales.

Target your market through your website

Make sure your web site is built with a target and a vision in
mind. Don’t try to be all things to all people. If you sell PC
Software, then your site should be aimed at this market. Know who
your market is and ensure that your web site is aimed to their
needs. Therefore if you are selling B2B then your website may be
different in appearance, style and content language than a B2C
aimed at teens. Also, if you sell different products, target each
product by placing the content on a unique section of your site –
don’t attempt to sell all your products on the one page.

Use Viral Marketing and use it well

Viral Marketing is a very powerful tool and you usually need
to do very little for this to work. Simply, this is where a
website visitor finds your web site and then emails the link to a
friend. This can then appear on your site as a “Send to a
Friend” section on your site. Web visitors will fill out
their email, name and possibly a short message and this
information along with a link to your web site will be sent to
the recipient email address. Done well this can add valuable
traffic to your web site and it can get your web address well
known and remembered in the right areas of the market. Other
ideas along this line include free downloads – all downloads
would be set up so as to have your logo and web address somewhere
on the downloaded item.

Analyze your website visitors.

By analyzing your web site visitors you can find out, who is
visiting, where they came from, how they found your site, what
web browser they are using, and what pages they found most
interesting. Web site analytics are very important to discovering
if your web site is working for you. If you constantly have low
traffic on the site, then something is wrong. You have to start
asking questions like … Are you on the major search engines?
Are you search engine optimized? Are visitors not progressing
past the first page?

There are some excellent free website analytics systems
available, such as Google Analytics, which at this time is by
invitation only. Basic system such as StatCounter or ShinyStat
can give some information on web site visitors, but if you have a
web server then your server may have a system such as Webaliser
or Analog Stats.

Conclusion

If you follow even a few of the above steps then you will be
after making a start on an improvement to your web site and its
marketing. None of the above steps are difficult to get in place.
If you don’t know how to do something, simply get a professional
to do the job for you.

Put simply, you should build a fast, clean, professional looking,
search engine optimized, easy to navigate web site with processes
in place to monitor web visitors, allow for newsletters and viral
marketing.

How to Choose Web Design Company?

August 10th, 2018

Web Design Company

There are many people on internet who call themselves as web designers and web design companies. Many people do it for fun, as a hobby or part-time. Web design companies full-time operations are way to go.. Web design companies doing it for living will take your project seriously. Make sure your web design company has done enough research on internet technologies.

5 firm steps for finding the right Web design company for you

1. Assess your needs:

A professional Web design company will work with you rather than for you. It will help you in defining your organization’s requirements. Still, you should have a basic idea of what your web site can do for you. Will it serve as an informative catalog? Will it grab new clients? Will it strengthen relationship with your existing clients? Will it serve the needs of your workers?

There are few initial requirements your organization should aware of:

The intended audience for the Web site

The intended goal of the project

Anticipated budget for the Web site

How the project will fit into a larger marketing/corporate scheme

The individuals/departments within your organization responsible for the project

These initial requirements will help you finding web design firm best suited for your project. You should document them and use them as a basis for evaluating each web design firm. This document will serve as your benchmark to measure each web design firm.

2. List Generation:

You can use many ways to search web design firm. There are strengths and weaknesses on selecting a method to search for web design firm. Combination of different approaches will be your best bet in hunt of web design firm for your project.

Competitors’ web sites:

Look for web sites of organizations that you like, mainly web sites of your competitors. Sometimes you have to look for web sites other than your industry. Mostly, web design firm includes site credits (example: developed by 4MDESIGNERS). You can simply visit web design firm’s web site and carry on your analysis. If you cannot find the credits on the site, feel free to contact the organization and ask which Web design firm is responsible for the web site? You can at least have some comments about that web design firm from the organization you will be contacting.

Ask your Social Circle and Family:

Ask your friends, colleagues and family which web design firm designed their web site, or if they otherwise recommend a web design firm. Find out what they liked or disliked about web design firm and about web site they developed for them. Few companies’ produces better results when they are given Start-Finish task while few are more inclined towards doing particular task.

3. Short List

By considering above mentioned you organization should create a short list of 4-5 web design firms that are best suited for your project.

Evaluate their work:

When its said evaluate, it means you have to evaluate their portfolio, kind of web sites they have developed. If you want to sell products online, you should look for proven ecommerce solutions web design firm has developed.

It’s essential that you research a web design firm’s work so you can evaluate their potential and quality standards. A web site does not have to be flashy or very interactive to hit the deck, but you must appreciate web design firm’s design sense. Also, consider hiring a firm familiar with your particular industry.

When evaluating web design firms, note geographical location of their clients. A Web design firm that has worked with clients in many geographical locations will have a more global approach to your Web site.

Avoid Freelancers:

Don’t select a freelancer for your project on a freelance basis, to design and develop your organization’s web site. It is rare to find a single person capable of handling all development, visual, technical and web marketing elements that make an effective web presence. More over, by depending on an individual, your organization is at risk of losing its time and money should anything occur to that one individual?

Determine what other products/services the Web design company can offer

What kind of value-added products or services can the design firm offer? Internet Marketing and Web site promotion? Newsletter or email campaigns? If your organization is not currently dealing with a print design agency, for example, this might be a factor for dealing with one group over another. Similarly, can the firm provide database and software development should your organization wish to Web-enable some of its existing systems or processes?

During this stage, your organization should make contact with the potential Web design firms that are on your shortlist.

4. Get Quote/Proposals

Good web design firm will always be ready to submit a proposal for your website along with defined timeline, deliverables and terms & conditions. When evaluating proposal, look how they communicate with you using their website and digital documents.

Maintain a list for each proposal, consisting of its strengths and weaknesses, and the strengths and weaknesses of the respective Web design firm based on its other materials (Web site, portfolio, brochure, case studies, etc.).

5. Evaluate Proposals

After your organization has received all proposals, review and compare them with each other. How do they fare in terms of presentation? Do they present upgrade paths for your project, going beyond the needs of the immediate goals outlined?

6. Think ahead.

Over the past year, many of web design companies of different sizes have emerged, closed their operations or cut back. It’s important to ask web design company about long-term relationship.

Planning Your Web Site

August 10th, 2018

While it seems pretty obvious that planning a web site is vital to its future development, I’m positive that a lot of web designers, programmers, etc. miss this step or don’t give it the importance it deserves.

WHY IS IT IMPORTANT TO PLAN YOUR WEB SITE?

  • Prevention is better than cure: There are few things more annoying than changing plans in the middle of a process. Of course you will always be exposed to mischances, but by planning ahead you will avoid potential problems that would require major modifications along the way.
  • Faster development: When I worked as a web designer there were essentially two different types of clients: those who had a clear idea of what they wanted, and those who wanted “just to be on the Internet”. At first it could seem that the second type would be more permissive, making the development smoother. But on the contrary, those clients came up with a bunch of objections, additions, modifications… slowing down the process. If you have not a clear idea at first, you will only know exactly what you want when you see it. And trial-and-error isn’t a wise method for developing anything.
  • Better performance: By aiming to an objective through all the steps of the web development process, the final result will be more consistent with your original idea. The efficiency of your web site to achieve your main goals will rely mainly on your initial planning.

HOW TO PLAN YOUR WEB SITE

  • Determine your objectives:
    • Why are you developing the web site? If you don’t know the answer to this question, stop reading this and try to do something more productive.
    • Set your expectations, specific and realistic. Don’t try to be the next Google. Not even if you work at Microsoft. Specially if you work at Microsoft.
    • If possible, set also a way to measure those expectations so you can find out later your level of success. It can be a certain amount of visitors, sales…
  • Define your target audience:

    • Who are you developing the site for? Your grandma and your aunt don’t count.
    • Analyze your potential visitors and what they are looking for. Focus on their needs, not yours.
    • Find a reason why they would choose your site from among the available alternatives. This is the Internet, there are millions of web sites. Depending on the niche there will be hundreds or thusands competing with yours… Does it really worth the effort?
  • Research your competitors:

    • Identify and study the competition in your field. Basically competition is any site within your niche that you would like to make disappear (or even better, that you would like tu run).
    • Check web sites related to yours in any way and find their strengths and weaknesses. Why do you like them? Why do you dislike them? (besides they are the damn competition, of course).
    • Use that information so you can determine a way to beat your competitors. Can’t you find that way? Then you should go back to the target audience study.
  • Outline your web site:

    • Think of the proper structure to make the relevant information easily accessible. Try to balance the information relevant for your visitors and the information you want to make relevant.
    • Determine how to merge different aspects of the development like content management, design, programming, usability, search engine optimization… and how to merge the people in charge of those areas (it uses to be way more difficult).
    • Try to make all scalable, so future additions or redesigns can be accomplished quickly and easily.